The Prejudging Predicament / Sales Monster

Value Based Pricing, Not Price Cutting
Value Based Pricing, Not Price CuttingThe oldest tactic in the world to get a sale moving is to cut the price. Cutting your prices won't help.

The Top 10 Myths About the Sales Profession
The key is to learn about the truth of the sales profession and banish the myths. Think about each in relation to the sales profession.

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?
"Article after article on long sales copy state studies have indicated they work and there are proven results. Obviously, long copy works harder to entice readers to scroll below the fold for more information.

People Buy People So Sell On Relationships
(Objection handling tips excerpted from Objections! Objections! Objections!)People buy people. Most clients are worried that you are going to push something onto them that they don't want.

How to Create Material That Will Get You Sales Now!

Sell With KISS, As In Keep It Simple, Stupid
KIFSS wasn't quite as short and simple, but it left its firm, indelible training mark with a greater sense of, uh, military bearing. Even though he was never in the service, I see from recent news items that Veep Dick Cheney has picked up that same military jargon.

How to Eliminate Objections to Price
What Joan neglected to do was to ask her prospect about his accounting needs with respect to inventory control. Even though Joan's software features a nice accounting package, her offer included nothing with respect to accounting.

Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions
Period!Copyright 2004 Scott StevensonAbout The AuthorScott Stevenson is the creator of the Interactive Sales Letter. You are forced to write your sales letter in such a way that it answers every possible question and objection.

Doomed Before You Dial?
At the end of the seminar, a participant came up to me and said, "Thank you! I learned so much! I learned 'Don't Take No for an Answer. Several weeks ago, I conducted a "Mastering the Cold Call" seminar for the Printing Industries of Connecticut and Western Massachusetts.

The "Write" Way to More Sales
The more you read something, the more your brain begins to memorize it. The spell check feature on your computer is both a blessing and a hindrance to writing success.

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The more sales and marketing experience you have the greater the tendency to prejudge your customers and prospects.

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