Why I Hate (Most) Benefit Statements / Sales Monster

Learn How Search Engine Optimization Experts Make Businesses Grow

Gatekeepers
Here are two stories of how I got business from gatekeepers. I've probably gotten approximately $500,000 in business as a result of the word or deed of gatekeepers.

Pinging for Success: Creating Search Patterns
Right now, many of you are in the search mode looking for your target. It would then begin a new search pattern all over again in another area.

First, Fast, And Foremost . . .
Wouldn't you like to be first, fast, and considered foremost in your business. Foremost - first in rank, order, or place.

Dr. Seuss's 3-Step Selling Process
Here's a unique look at learning how tosell. Hello Everyone.

YOUR Future Profits -- Protect Source With CARE
Your customer should not have to take any kind of personal risk when doing business with you or your company. Many firms lose money on the first sale and make it up in future business AFTER passing the initial test of integrity and good business ethics.

Keep the Referrals Coming
It will keep the referrals coming. Another thing to keep in mind when it comes to getting referrals from your customers, is to just flat out ask them to refer you someone.

Lock, Stock, and Barrel!
The other night I was watching a classic western from 1969, Sergio Leone's "Once Upon A Time In The West.

Freebies
A product worth $30. Don't over-do it.

Selling: an art of a skill?
Selling is as much an art as it is a skill. In the business of speaking I think of Tom Peters who is one of the biggest management gurus of our time.

People Buy People So Sell On Relationships
(Objection handling tips excerpted from Objections! Objections! Objections!)People buy people. Most clients are worried that you are going to push something onto them that they don't want.

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Why I Hate (Most) Benefit Statements

Benefits are what motivate people to purchase from you, right?

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