News About Sales Management

The News Review:

- GM Europe promotes Jonathan Browning to top marketing role
- Three Record Companies Team Up With MySpace for Music Web Site
- US new auto sales hit 15-year low
- Sales Stuck? Try Sticking to a Script

GM Europe promotes Jonathan Browning to top marketing role
Brand Republic – Brand Republic (subscription) – Apr 4, 2008
Browning, 48, who had been GM Europe vice-president, sales, marketing and after sales, and chairman of Vauxhall Motors, takes up the role on 1 June. He will be replaced by Brent Dewar, the North American vice president of field sales, service and parts.
Related: GM Europe promotes Jonathan Browning to top marketing role

Three Record Companies Team Up With MySpace for Music Web Site
New York Times – Apr 4, 2008
The music companies are expected to make their entire digital music catalogs available for listening and downloading on the new site, which will be introduced later this year. The deal highlights the music companies’ scramble to keep pace as consumers migrate toward the fast-changing market for digital downloads, upending the industry’s traditional approach to marketing and distribution. It is also an attempt to encourage competition to… MySpace Music will be run by an executive team that will report to a board composed of representatives from MySpace and the music labels. EMI Group, the fourth major music corporation, was not part of the deal, but people involved in the negotiations said it would probably join soon. The major record companies, who have suffered a long slump as CD sales have declined, are eager to prop up digital sales. Sales of albums in the United States, including digital sales, have declined roughly 11 percent so far this year, and sales of individual digital tracks, though up about 29 percent, have not increased enough to make up for that drop. Overall music sales dropped to $11. 5 billion in 2006, from a peak in 1999 of nearly $14.
Related: Music stars have blogs — and portals

US new auto sales hit 15-year low
Times of India – Apr 4, 2008
GM has lost more than 100,000
units because of the ongoing strike at American Axle and Manufacturing Holdings
Inc. Chrysler vice-president
of sales Steve Landry said March sales were so horrible, he didn’t even want to
think about the prospects beyond the next 30 days with consumers challenged by
tough terms for obtaining credit, falling housing prices and rising fuel prices. And Jim Farley, who is charge
of sales and marketing at Ford, agreed the outlook for the next few months was
not all that promising. “This is a very challenging external environment,” said
Farley. “It is crucial we
continue to employ a disciplined process to gauge demand and plan production on
a segment-by-segment and region-by-region basis,” Farley said during Ford’s
monthly conference call on sales and economic conditions. Even Toyota, which has rapidly
overtaken its US competitors in the past three years, has seen sales drop 5. 6
per cent in the first quarter of 2008 and is sitting on large inventories of
unsold trucks and sport utility vehicles.

Sales Stuck? Try Sticking to a Script
BusinessWeek – Apr 4, 2008
You won’t be thought intrusive, you’ll start to build trust and respect. A good sales script is essential. It should contain four elements. Start with who you are (first and last name) and where you are from (your company). Then explain what you are selling… This is Sue Smith with Speedy Biz Hosting. We specialize in business-to-business e-commerce Web sites that do your marketing for you and save you money. ] Is that something you want? [The offer is clear: The company specializes in business-to-business e-commerce Web sites that do marketing for other companies and save them money. If you don’t get a yes or no answer, restate the question.

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