The News Review:
- ZoomInfo Lists Reinvents Direct Marketing List Creation and ROI
- But higher marketing costs results in a sharp jump in demand for …
- Campbell Reports First Quarter Results.
- Genius CEO, David Thompson Tapped to Lend Insight and Commentary …
ZoomInfo Lists Reinvents Direct Marketing List Creation and ROI
MarketWatch
– Fresh and Reliable Contact Data – Unlike traditional lists, ZoomInfo’s
database is constantly being updated – with more than 2 million records
added or updated on a daily basis. — In-depth Profiles – ZoomInfo also provides access to in-depth profiles
delivering deep insight into prospects including their career history,
educational background and insight into extracurricular business activities
and interests, such as board memberships and trade organizations. This
allows sales and marketing professionals to leverage a single solution
provider for both broad marketing and one-on-one sales follow-up. “In today’s challenging times, more than ever before, sales
executives and marketers need to be targeted, informed and relevant
in how they approach potential new customers,” said Chip Terry, VP
and GM of Enterprise Products. “ZoomInfo delivers tools for aligning
the needs of marketing and sales teams — enabling ultra-targeted
list creation and access to rapport-building information to help
sales teams quickly qualify and close business. ”
ZoomInfo Lists has been beta-tested over the course of the last two
months in over 30 different organizations and has successfully driven
new business from targeted email marketing campaigns in the
financial services, technology and marketing sectors. “Rather than risk investing money into lists that may be outdated or
inaccurate, our marketing department began building prospect lists
using ZoomInfo,” says Matthew Gonnering, Vice President of Sales and
Marketing at Widen Enterprises, Inc.
Related from Marketingmonster: ZoomInfo Lists Reinvents Direct Marketing List Creation and ROI
But higher marketing costs results in a sharp jump in demand for …
MarketWatch
”
Campbell, which owns the Prego, V8, and Swanson brands along with its core business of soups, said its revenue rose 3% to $2. Marketing and selling expenses rose 3. 7% to $307 million due to higher advertising, primarily for its U. Total soup sales in the quarter jumped 12%, mostly from higher demand for Campbell’s condenses soup varieties.
Campbell Reports First Quarter Results.
MarketWatch
77 $ 270 $ 0. 70
* Does not add due to rounding. For the first quarter, sales increased 3 percent to $2. Sales growth for the quarter reflects the following factors:
–
Volume and mix added 1 percent
–
Price and sales allowances added 7 percent
–
Increased promotional spending subtracted 2 percent
–
Currency subtracted 1 percent
–
Divestitures subtracted 2 percent
Douglas R. Conant, Campbell’s President and Chief Executive Officer,
said, “We are off to a good start to the year. Our product innovations
and marketing efforts have resulted in strong top-line performance
across our U.
Genius CEO, David Thompson Tapped to Lend Insight and Commentary …
MarketWatch
0 tools and technologies to selling
faster in today’s economic climate. “It’s a privilege to be featured alongside such great sales
visionaries as Zig Ziglar and others. I look to add my unique
perspective as an entrepreneurial CEO, former WebEx CMO, and reformed
marketer who saw firsthand success when Sales and Marketing
collaborated to qualify and connect with their best prospects,” said
David Thompson, CEO and Co-founder of Genius. “We are gratified to have David join us as a sales expert on CanDoGo. His years of experience, first as a visionary marketer and then as an
innovative CEO, provides a fresh point of view that will be hugely
valuable to sales professionals who are looking to achieve success in
today’s economic environment,” said Michael Norton, CEO of CanDoGo.