The News Review:
- Don’t confuse sales and marketing
- Wal-Mart Is Bright Spot In Retailers’ Deep Slide
- Retailers rejoice: Cyber Monday sales figures rise
- Another Month of Miserable Auto Sales
- Transitions Made Easier
- Carol Sales passionate about seeing artists succeed
Don’t confuse sales and marketing
Bizjournals.com NC
us Digg This Sales and marketing have become almost interchangeable words recently. While the two share many links there needs to be some separation. What makes someone a salesperson rather than a marketer? There are a few key differences. Selling is the next step from marketing. It typically becomes more personalized and should be designed to understand a client or prospect.
Related from Marketingmonster: Don’t confuse sales and marketing
Wal-Mart Is Bright Spot In Retailers’ Deep Slide
Washington Post United States
The big-box behemoth reported that U. same-stores sales exceeded its expectations in November rising 3. 4 percent over last year. Sales for most other retailers plummeted.
Retailers rejoice: Cyber Monday sales figures rise
Los Angeles Times CA
Another online merchant that saw a sales jump was Newegg Inc. a consumer electronics retailer based in City of Industry. The site said its sales surged 169% on Black Friday compared with the same day last year. “All online retailers are doing much more aggressive marketing” said Bernard Luthi vice president of marketing and merchandising at Newegg which offered a 42-inch LCD television for $499 on Black Friday. “Customers are starting to see online buying as an integral part of their holiday shopping. “Many sites hoping to keep up the momentum have extended their Cyber Monday specials into the week Lipsman said. “But the reality is that the economy is so tight that strong profits are out of the question for the majority of retailers” he said.
Another Month of Miserable Auto Sales
New York Times United States
7 percent in November to the lowest rate in 26 years as the dour economy and tight credit markets made for another lonely month at dealerships around the country. “It feels like we’re back in 1982 right now” said Bob Carter a.
Transitions Made Easier
New York Times United States
The Erickson chain was among the first developers in the country to establish a program for buyers who need to sell according to Erickson’s executive vice president for sales Tom Neubauer. The idea germinated in 2004 when auto industry troubles precipitated an economic slowdown in Michigan — “while the rest of the economy was still red-hot” he noted. Erickson saw that a stagnant home market was undercutting sales at its retirement complexes so it began offering assistance with things like finding a top-notch sales agent and staging a house to look its best. A year ago as the nationwide housing market and economy faltered Erickson developed its own Realty and Moving Services division. It offers a menu from which a buyer can select up to $3000 worth of moving expenses or $7500 worth of broker’s services and sign up for free staging and repair advice. Since the program started for Cedar Crest buyers a total of 64 homes have sold 9 since July according to a Cedar Crest spokesman. The homes spent an average of 45 days on the market and the average sales price was 92 percent of the list price.
Carol Sales passionate about seeing artists succeed
Times Record News TX
Sales first learned about business from her father and later got marketing experience in fashion as well as in her family’s business. Now she markets and coordinates special events for the Kemp Center for the Arts.