The News Review:
- IDG Delivers Highest Quality Sales Leads to Technology Marketers
- Misuse of Common Marketing Tactic Likely to Result in Lost Holiday …
- SPEED(TM) Promotes Chester to Vice President Canadian Sales …
- Chrysler LLC Announces Further Realignments in Sales and Marketing
- ZoomInfo Announces New President and VP of Engineering
- CARIN HTELS & RESRTS Announces Appointment of Director Sales …
- Hispanic Digital Network (HDN) Expands Premiere nline Marketing …
IDG Delivers Highest Quality Sales Leads to Technology Marketers
MarketWatch
The automated Index customized for each marketing campaign assigns a value score to an individual as he interacts with content online such as white papers Webcasts podcasts and tools. Based on IDG research the value is matched to what similar IT buyers prefer for content. The data on each prospect is then prioritized and can be moved into a number of standard customer resource management systems for action by customers’ sales representatives. Avoid Random Acts of Content IDG research shows there is a lack of useful information on the Web according to a recent survey of IT buyers who report that they found relevant content only 42 percent of the time. It is a failing grade that can be significantly improved with a content audit where a range of marketing materials are reviewed by IDG experts (documents audio video etc. ) to determine where they fit in the purchase process. The IDG Market Fusion audit can analyze more than 20 marketing asset attributes such as content format content type and target audience and then apply measurements to truly reflect the prospect’s engagement with an asset and determine his intent to purchase.
Misuse of Common Marketing Tactic Likely to Result in Lost Holiday …
MarketWatch
Priming is the act of sending subtle messages to shoppers to influence their purchase behavior. Furniture stores for example bake cookies on their showroom floors because studies show the smell stimulates purchases for the home. But surprising results of a new study published in the December 2008 issue of the Journal of Consumer Research reveal that priming can lead to lost sales when a customer is in a buying situation that is unfamiliar to him or her. This phenomenon is called “anti-priming. “The current economic environment is making retailers work harder for their sales this holiday season than they have in decades” says Juliano Laran assistant professor of marketing at the University of Miami School of Business and co-author of the study. “Combating anti-priming might be the most important tactic that good marketers should focus on this season. It’s very clear from this research that priming does not work if a person is asked to make a decision in a scenario that is unfamiliar to him or her” added Laran who conducted the study along with Chris Janiszewski of the University of Florida – Gainesville and Marcus Cunha of the University of Washington – Seattle.
SPEED(TM) Promotes Chester to Vice President Canadian Sales …
MarketWatch
“Hawley has such great long-term relationships with all of the decision makers in Canada” Nickell said. “He continues to be an invaluable asset to the network. Chester who has served as Director of Canadian Sales & Marketing for SPEED since 2001 is responsible for negotiating for the distribution of SPEED on cable and satellite systems in Canada and managing marketing opportunities to enhance viewership and satisfaction with the network. In addition Chester will oversee Canadian affiliate relations for the Big Ten Network a joint venture between subsidiaries of the Big Ten Conference and Fox Cable Networks which launched last August. A graduate of the University of Denver Chester has a long history in cable television previously serving as Vice President of Canadian Sales & Marketing for Turner Broadcasting and Manager of Sports & Special Programming for Cox Cable Communications. In 2004 Chester was elected to the Cable Television Pioneers organization honored for his “special involvement in cable related issues” at the annual Cable Pioneers dinner during the National Show. SPEED is the nation’s first and foremost cable television network dedicated to motor sports and the passion for everything automotive.
Chrysler LLC Announces Further Realignments in Sales and Marketing
PR Newswire (press release) NY
As a result the following responsibilities are realigned to Steven J. Landry Executive Vice President – North American Sales Marketing andMopar Parts and Service: brand marketing media and events advertisinginteractive and customer relationship management. Landry continues to overseeMopar Parts service sales programs dealer operations field operations anddistribution and Chrysler Canada. Corporate research and global product planning are realigned to MichaelManley Executive Vice President – International Sales and Global ProductPlanning perations. Manley is also responsible for product planning globaldemand planning strategic portfolio planning research regional operations(Asia Latin America Europe Middle East and Africa) and Chrysler de Mexico.
ZoomInfo Announces New President and VP of Engineering
MSNBC
Wechtenhiserwill oversee data quality improvements and the development of the company’snext generation of products. ZoomInfo continues to leverage its expertisein semantic search and natural language extraction to drive innovation inbusiness intelligence and enable corporations to improve the success oftheir sales force create impactful business-to-business marketingcampaigns and help the recruiting industry find talent effectively. ZoomInfo has seen record growth since refocusing the company equally onsales marketing and recruiting audiences. So far this year ZoomInfo hassigned over 530 sales or marketing clients and over 1800 recruitingclients. These appointments will help accelerate this growth by continuingto focus on customer business needs. “Sam Zales has a proven track record for growing and maturing companies inchallenging economic times. William Wechtenhiser has equivalent credentialsas a technological innovator” said Jonathan Stern Founder CE and ChiefScientist.
CARIN HTELS & RESRTS Announces Appointment of Director Sales …
MarketWatch
Prior to joining CARIN he held the position of Cluster Director of Sales for Plaza on the River Club & Residence and Park Plaza Riverbank in London where he managed five teams between the two hotels including team leaders account managers public relations and marketing executives. Prior to that Jacobsen served as Director of Sales for Park Plaza Riverbank London and held a variety of positions with Radisson SAS Portman Hotel in London. CARIN Hotels & Resorts Worldwide is the only hotel sales company that provides a centralized customer database RFP tools and sales and marketing support for luxury hotels & resorts worldwide. With offices in New York and London Chicago and Los Angeles the CARIN Hotels & Resorts Worldwide is a full service sales and customer information company dedicated to assisting independent luxury hotels with the global sales process. At the heart of the company’s suite of services is SalesConnect 2. 0TM a web-based database of corporate leisure and group account information. For more information on CARIN Hotels & Resorts Worldwide please visit the current website at.
Hispanic Digital Network (HDN) Expands Premiere nline Marketing …
MarketWatch
Hispanics navigating the Internet PR Newswire recognizes the growth and importance of the Hispanic market and the need to help marketers understand the opportunity and then reach it efficiently with their limited multicultural budgets both offline and online” said Manny Ruiz president Multicultural Markets Division for PR Newswire the world’s leading commercial news distribution service. “By expanding HDN and its expert personnel we can provide marketers with the absolute best-of-breed solutions and guidance to help them achieve their online goals. Tony Hernandez based in Los Angeles CA is a seasoned marketing and sales professional with more than a decade of experience in the consumer packaged goods retail and advertising industries. Previously his work experience included media sales at the Los Angeles Times and Tribune Interactive; key account sales supervisor for Nestle’s Emerging Markets in the U. and Latin America; and director of retail marketing for Eurostar Inc. a 60 store retail chain in Southern California targeting second-generation Hispanics and urban markets.
Related from Advertisingmonster: Hispanic Digital Network (HDN) Expands Premiere nline Marketing …