The News Review:
- Elena Ford to direct global sales
- Marketing Automation Leader Marketo Launches New Social Customer …
- Red Sox Ticket Sponsorship Sales Trail 2008 Pace Club Says
- Toyota Honda Slash Global Production as Recession Cuts Demand
- McCormick & Co. 4Q earnings slip but sales climb to $907M
- Consumers get frugal so retailers get creative
Elena Ford to direct global sales
DetNews.com MI
to lead the automaker’s efforts to coordinate marketing activities worldwide. As director of global marketing sales and service a newly created position Elena Ford will be in charge of identifying the best practices of the company’s far-flung marketing operations and streamlining them for the entire company’s benefit. Under the “ne Ford” strategy outlined by Chief Executive Alan Mulally Ford already has brought together its regional development and manufacturing operations to produce global models such as the new Ford Fiesta and Focus cars. Advertisement “We need to take the ne Ford vision and execute it into a global marketing process as well” Elena Ford said in a joint interview with Ford’s chief marketing officer Jim Farley. “This is a really big deal for Ford” Farley said. “Marketing has always been a regional activity.
Related from Wtgmarketingsummit: Ford names new head of global marketing
Marketing Automation Leader Marketo Launches New Social Customer …
MSNBC
Marketo’s Lead Management and LeadInsight for Sales solutions include email marketing lead nurturing leadscoring and closed-loop reporting capabilities to generate and qualifysales leads shorten sales cycles demonstrate marketing RI and driverevenue growth. Unlike other marketing automation solutions Marketo is powerful yet easyto use without training and offers an on-demand model to get customers upand running quickly with no charges for set-up or integration. About HelpstreamHelpstream is the world’s first truly social customer service andrelationship management system. It provides companies an effective way tosupport their customers and build outstanding customer relationships. Helpstream integrates social Web technologies with modern customer serviceand collaboration processes to drive effective customer and partnerengagement across all business functions.
Red Sox Ticket Sponsorship Sales Trail 2008 Pace Club Says
Bloomberg
28 (Bloomberg) — Boston Red Sox ticket andsponsorship sales are lagging behind last year?s pace because ofthe recession even after the club came within one win ofreaching the World Series. The Red Sox have sold 2. 2 million tickets for this seasona ?couple of percentage points behind? sales at the same timein 2008 said Sam Kennedy Boston?s chief sales and marketingofficer. The club won?t be adding the five to 10 new corporatesponsors this year as it has in the past likely signing up ?afew? he said. He declined to disclose sponsorship revenue.
Toyota Honda Slash Global Production as Recession Cuts Demand
Bloomberg
its biggest market tanked 35percent in December. The Tokyo-based company is cutting Japanproduction by 163000 units for the current fiscal year and isslashing North American output by 204000 vehicles. Nissan yesterday said it plans to eliminate about 110 U. jobs as it adjusts regional sales marketing and designoperations because of slowing sales. Earlier this month thecompany said its U.
McCormick & Co. 4Q earnings slip but sales climb to $907M
Bizjournals.com NC
Estimates by analysts normally do not include one-time charges. McCormick (NYSE: MKC) incurred a $28 million charge from its Silvo brand. The value of Silvo was reduced by a drop in the brand’s retail sales stemming from changes in the market. Its profit during the quarter was impacted by 15 cents per share. McCormick CE Alan D. Wilson said the company hasn’t been immune from the widespread U.
Consumers get frugal so retailers get creative
USA Today
If eating chocolate cake make sure it’s really good chocolate cake. Now as the country slogs through the worst recession in decades consumers are increasingly taking a similar approach to spending. The change shows up every month in retailers’ dismal sales. n Tuesday the National Retail Federation said retail sales are expected to drop 0. 5% this year the first annual decline since the NRF started tracking sales in 1995. “Most of the consumer behavior we saw in 2008 will continue well into this year” says Rosalind Wells NRF’s chief economist. “Shoppers will be seeking value and trading down to discount and off-price retailers in order to stretch their purchasing power.