The News Review:
- ‘I’m a PC’ Marketing Pays ff for Microsoft EMs
- Verdiem Hires Marketing Worldwide Sales VPs
- Mortgage Spirit Hires New Vice President of Sales and Marketing
- Arecont Vision Welcomes Scott Schafer as Executive Vice President …
- MatchCraft Adds SEM Sales Training to Its Local Search Marketing …
- 10-K: NVATEL WIRELESS INC
- Bluegreen Corporation Reports 2008 Fourth Quarter and Year-End …
‘I’m a PC’ Marketing Pays ff for Microsoft EMs
Microsoft Watch
I see combination of three factors benefitting Microsoft and its EM partners. In order from least to most important:Some cost-conscious would-be Mac switchers are choosing cheaper Windows PCs. Netbook sales are rising giving additional uplift to Windows laptop sales. Life Without Walls” marketing is doing what it’s supposed to. Smallest influencer: Apple’s iMac starts at $1199 and MacBook at $999 which are stiff entry-level prices in this economy considering also how much less it costs to buy Windows PCs. Where pricing hurts Apple: Lost switcher sales but nowhere enough to explain Windows PC sales gains.
Verdiem Hires Marketing Worldwide Sales VPs
Northwest innovation
The Seattle-based publisher of computer power management software said Goodwin has been named vice president of marketing and Flatley has been appointed vice president of worldwide sales. Prior to joining Verdiem the company said Goodwin spent six years at Isilon Systems as vice president of marketing and business development. Flatley Verdiem said enjoyed a two-year stint as executive vice president of field operations for Cassatt. He has also held executive-level positions at Tumbleweed Communications and Plumtree Software Verdiem added. posted on Monday March 16 2009Related companies:.
Mortgage Spirit Hires New Vice President of Sales and Marketing
Business Wire (press release)
Kemph’s responsibilities focus on identifying and marketing to business owners in the mortgage banking business to advance the ongoing growth of Mortgage Spirit’s sales division. His role also includes building on the existing client database marketing and selling to the prospect database attending industry-focused tradeshows and assisting with the client transition and client setup of Mortgage Spirit’s product and pricing engine. Prior to joining Mortgage Spirit Kemph served as national sales manager for Calyx Software where he built and managed sales marketing and business development strategies for the Calyx Network. Prior to this position he was the vice president of national sales for First Franklin Financial a subsidiary of Merrill Lynch for seven years where he was responsible for the development and deployment of all strategies that drove sales and utilization of all customer-facing software through a sales staff of 650 sales representatives 60 mid-level managers and 20000 end users. “ur management team includes highly qualified and experienced mortgage professionals and this enables Mortgage Spirit to offer technology products and services that are built by mortgage professionals for mortgage professionals” said Joel Horn president of Mortgage Spirit. “Keith’s extensive background and expertise in the mortgage industry benefit both our organization and our customers and help us to grow our national presence. ” Kemph is a graduate of Southern Illinois University.
Related from Marketingmonster: NJVC Hires Mary Jo Lampe as Vice President of Strategic Marketing
Arecont Vision Welcomes Scott Schafer as Executive Vice President …
Business Wire (press release)
Schafer will manage the company’s global strategy to market IP-based high-resolution megapixel video surveillance solutions throughout its domestic and international markets. Schafer brings extensive executive management sales and marketing experience to Arecont Vision. For the last four years Mr. Schafer held the posts of Senior Vice President of Americas and Global Marketing and North American Sales at Pelco. His experience also includes Senior Vice President of Sales Marketing and Service at The Reynolds and Reynolds Company and managing global networking and high availability services for NCR Corp.
MatchCraft Adds SEM Sales Training to Its Local Search Marketing …
PR Newswire (press release)
The interactive share of local ad spending will more than double over the next five years from 9 percent in 2008 to 22. This trend underscores the need for sales organizations to learn effective tactics and techniques for marketing online products. MatchCraft’s on-site in-depth Sales Training program can be used with or without MatchCraft’s SEM technology solution. Training includes: Product Training – understanding and explaining the SEM product offering in a simple and effective way and basic SE if applicable. Sales Call Process – how to effectively position SEM solutions in conjunction with print Internet Yellow Pages and other product offers. Expectation Setting – managing advertiser expectations for short and long-term results.
10-K: NVATEL WIRELESS INC
MarketWatch (press release)
Research and development expenses as a percentage of revenue are expected to fluctuate in future quarters depending on the amount of revenue recognized and potential variation in the costs associated with the development of the Company’s products including the number and complexity of the products under development and the progress of the development activities with respect to those products. However we expect to maintain or increase our investment in research and development to continue to provide innovative products and services. Sales and marketing expenses. Sales and marketing expenses for the year ended December 31 2008 were $18. 7% of revenue compared to $20.
Bluegreen Corporation Reports 2008 Fourth Quarter and Year-End …
MarketWatch (press release)
In response as previously announced we implemented strategic initiatives with the goal of better positioning our operations for a prolonged downturn in the availability of external sources of liquidity. The goals of our previously announced strategic initiatives are to conserve cash and enhance our financial position by: — significantly reducing our timeshare sales operations in an attempt to match our sales pace to our known receivable financing capacity and liquidity; — emphasizing cash-based businesses in our sales resort management and finance operations; — minimizing the cash requirements of Bluegreen Communities to the extent possible; — reducing overhead and increasing efficiencies; — minimizing capital spending; — working with our lenders to renew extend or refinance our credit facilities; — continuing to provide what we believe to be a high level of quality vacation experiences and customer service to our VI owners; and — generating income. To date as more fully described in our Annual Report on Form 10-K to be filed later today we have: — closed or consolidated certain of our Resorts and Communities sales offices; — eliminated certain lower margin timeshare marketing and communities advertising programs; — reduced headcount by over 50% or approximately 3000 associates Company-wide including seasonal associates; — implemented a credit underwriting program increased interest rates on new timeshare receivables originations and put in place incentives to increase the cash portion of each sale; and — launched programs to seek fee-for-service opportunities by offering our core competencies in sales marketing resort management mortgage servicing title and real estate consulting to third parties. Maloney added “These actions while difficult were executed proactively and in a timely manner. As a result of these initiatives we believe that we will realize improved resorts sales efficiencies albeit at an intentionally and significantly reduced volume more cash business materially lower selling general and administrative expenses and a significant decrease in capital spending. We do not believe that the reduction in our sales operations will adversely impact the results from our resorts management business or our finance operations.