The News Review:
- REFILE-UPDATE 2-Google to cut 200 sales marketing jobs
- GM Chrysler sales hurt by mixed messages
- Fankenmuth business groups have marketing sales seminar Wednesday
- Vintners stores debate wine sales in NY groceries
REFILE-UPDATE 2-Google to cut 200 sales marketing jobs
Reuters
) iscutting its sales and marketing team by roughly 200 employeessaying it had over-invested in certain parts of the company. The move is the Web search leader’s latest effort to cutcosts amid a tough economy and a broad slowdown in advertisingspending. In January Google laid off about 100 recruiters andit said up to 40 people would be laid off in February whenGoogle pulled the plug on its radio advertising effort. “When companies grow that quickly it’s almost impossible toget everything right and we certainly didn’t” Google SeniorVice President of Global Sales and Business Development midKordestani said in an announcement posted on Google’s blog onThursday. “In addition we over-invested in some areas in preparationfor the growth trends we were experiencing at the time” headded.
GM Chrysler sales hurt by mixed messages
Los Angeles Times
“We have had to scale back some of our activities. ” GM for its part pledged last month to cut $800 million from its advertising budget this year forcing it to stick to the script of traditional vehicle marketing. “We’re really focusing our marketing and advertising efforts on continuing to push the product message hard” said Mark LaNeve GM’s head of sales and marketing in North America. “We want consumers to be confident in GM and our products. ” GM is tackling the issue with a recent round of commercials for its Saturn brand which the company pledged last month to shutter or sell by 2012. The ads sought to assure buyers that Saturn is “still here” but marketing experts say the spots instead reminded consumers of GM’s woes. “It’s like water torture” said George Peterson of research firm AutoPacific.
Fankenmuth business groups have marketing sales seminar Wednesday
MLive.com
National retail consultant Marianna Hayes president of Lexington Miss. -based Halo Business Advisors is the featured speaker during the “mingle” a breakfast social for participants. Hayes’ presentation “Thrive! Don’t Just Survive” focuses on successful marketing strategies. “Must Use Marketing Tactics that Work Now!” from 9:30 a.
Vintners stores debate wine sales in NY groceries
The Associated Press
“It’s going to provide greater choice and convenience to consumers as well as provide a greater market for New York wineries” said Matt Anderson a spokesman for the state Budget Division. While sborn has garnered acclaim for his European-style vintages from Riesling and Chardonnay to Pinot Noir and Port he realized soon after opening Fox Run Vineyards in 1993 he’d hit a distribution bottleneck. In 2007 as the slowing economy began eroding sales in his tasting room he began marketing his wines out of state including to grocery stores in New Jersey and Virginia. But those sales are expensive and still account for less than 10 percent of the 18000 cases he produces each year. And New York’s tight market constraints make it hard to attract investors he said. “Right now if wineries want to grow they can’t” sborn said. n the Net:Liquor store coalition:.
Related from Peternorberg: Widen the wine sales