The News Review:
- Silver lining amid dismal auto sales
- Bobcats hire Guelli to handle sales marketing
- Global IMB Names Don Pelham Senior Vice President of Sales and …
- GM rolls out incentive program to quickly drive car sales
- March Auto Sales: Kia sales remain about flat
- Mike Arnold Named VP of Sales & Marketing for Summit
Silver lining amid dismal auto sales
Detroit Free Press
“Based on past performance these indicators would point to a sales increase in roughly a three-month period of time. “ther automakers also interpreted the results positively. “The industry started to show some signs of life” in March said Mark LaNeve GM’s vice president of vehicle sales service and marketing. “From what we thought at the beginning of the month or even the middle of the month the” sales rate “came in better. “(2 of 2)”The bad news waterfall has stopped and maybe we’ll move toward some incremental improvement” said Jim Press Chrysler vice chairman. Chrysler has not increased its sales forecast for the full year.
Bobcats hire Guelli to handle sales marketing
USA Today
(AP) — The Charlotte Bobcats have hired an NFL executive to try to boost ticket sales. The Bobcats said Monday that former Buffalo Bills vice president Pete Guelli will take over the sales and marketing job that had gone unfilled since Greg Economou left before the season. The team has made numerous changes in the front office since Bob Johnson paid $300 million for the expansion franchise which began play in 2004. The team ranks 27th out of 30 NBA teams in attendance this season. Guelli spent 11 years with the Bills. He’ll begin his new job April 20.
Global IMB Names Don Pelham Senior Vice President of Sales and …
FXBusiness
“Don has a way of inspiring a whole team to exceed its potential. He’s already working his magic here. As Senior Vice President of Sales and Marketing Pelham will be in charge of pursuing new accounts as well as overseeing some of Global IMB’s existing clients. Additionally Pelham will be a key part of Global IMB’s strategic leadership team to stay at the forefront of both the Internet marketing and brand development. “Global IMB and Tim Dillard see the future of advertising” says Pelham. “It’s much more than researching audiences and placing spots. You can’t do branding without tech marketing.
GM rolls out incentive program to quickly drive car sales
Los Angeles Times
that will cover up to 12 months of payments up to $700 apiece in the event of unemployment. It’s called Ford Advantage. “What we found was that traditional incentives just weren’t working” said Mark LaNeve GM’s North American head of sales and marketing. He said the company would push Total Confidence with commercials during this weekend’s Final Four basketball tournament. Chrysler which has set records in recent months with sky-high cash-back incentives has not announced such a program. But people familiar with the company’s operations said it was preparing a new marketing push that would be announced as soon as this week. The industry is braced for another round of bad news when March sales figures are released today.
March Auto Sales: Kia sales remain about flat
Forbes
7 percent jump to 4426 units from 2737 in the year-ago period. “Sales of the Kia Sorento and Sedona are strong and we can attribute that to the right marketing strategy and our strong value proposition” Michael Sprague Kia’s vice president of marketing said in a statement. General Motors Corp.
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Mike Arnold Named VP of Sales & Marketing for Summit
FXBusiness
For the past two years Arnold was vice president of the Southeast Region. Prior to this he was regional director for that region since March 2001. He began his Summit career as an account executive in the Florida sales department in ctober 2000. Arnold graduated from Florida State University with a bachelor of science in criminology and has been in the insurance industry for 21 years. Summit provides workers’ compensation products and services to nearly 38000 businesses in Alabama Arkansas Florida Georgia Kentucky Louisiana Mississippi North Carolina South Carolina and Tennessee. Summit — which includes Summit Consulting Inc. and its subsidiaries — is based in Lakeland Fla.