The News Review:
- Marketing in a recession
- Door to door sales is making a comeback
- Google restructures direct sales group
- Hidden Harbor sales office opens
- Do Studios Need Help Finding Audiences?
- Counties fretting over fall in Twenty20 Cup ticket sales
- Hoping to turn books into blockbusters
Marketing in a recession
Canada.com
Photograph by: National Post National PostThe recession might be crippling the auto industry but a cocooning trend among consumers over the winter fuelled soaring sales of chocolate cereal Kraft Dinner and video games. It?s also helping sales of wine beer and spirits as consumers shy away from bars and restaurants and opt for take-home libations. The success of trusted staple brands and products is due to savvy marketers who have creatively tweaked their messages for a spend-wary public. "Some messages may resonate more than others right now" said Valerie Lemant marketing director for crackers and salty snacks at Kraft Canada. Recent spots for Delissio frozen pizza for example added a specific tag line to the end of the commercial message noting that it was less expensive than either carry-out or delivery pizza.
Door to door sales is making a comeback
Examiner.com
This option is attractive when you consider some of the positive benefits of running a direct sales business such as Avon Mary Kay Tupperware or PhotoMax. The advantages include:-the flexibility and freedom to set your own hours-ability to use your social networks to market creatively-ability to use the internet to market yourself-working from homeHowever direct sales companies are not for everyone and it takes a certain personality to succeed in this line of work. Beware of persuasive sales presentations that motivate you into buying expensive business models and multi-level marketing companies promising huge returns and excessive wealth. Try not to get caught up in the hype unless you are prepared to follow through on the commitment with intensive marketing efforts and networking. Also make sure you believe in the product you’re selling otherwise it will be tough to convince others. Two companies I found interesting are:. 25in; margin: 0in 0in 10pt 0.
Related from Murtoughsupply: Door to Door Storage Partners with Loyola University Chicago to …
Google restructures direct sales group
CNET News
(Credit: Google)The new sheriff in charge of Google’s sales organization has made a few changes to the lineup. html” >about a month after his elevation to the top sales spot within Google.
Hidden Harbor sales office opens
The News-Press
The “At Last” campaign also earned a Merit Award in the category of Best Developer Color Magazine Ad. The agency received a third Pinnacle Award for Best Direct Mail for its work for Vivante a residential development by Stock Development in Punta Gorda. The Pinnacle Awards pay tribute to BIA members who have obtained an outstanding level of success and professionalism in new home sales and marketing. Priority Marketing is located at 8191 College Parkway Suite 303 in Fort Myers. For more information call 267-2638 or visit prioritymarketing.
Do Studios Need Help Finding Audiences?
New York Times
ARSgroup’s fate could be very different of course and not only because it has so much experience. The company has something else going for it: timing. The six big movie studios all suffering from a sharp decline in DVD sales are scrambling to cut costs. Marketing is seen as the most bloated part of moviemaking. A summer blockbuster can easily carry a worldwide marketing budget of $150 million. “We are going to look at marketing where I think we have some real opportunities in terms of reducing expenses” said.
Counties fretting over fall in Twenty20 Cup ticket sales
guardian.co.uk
While no one has actually heard the popping of bubbles county chief executives are reported advanced sales down by as much as 40 per cent. According to the ECB the “all-singing all-dancing Twenty20 Cup is back with a bang” eight fixtures being played today in a new format which sees the tournament split into four stages before the finals at Edgbaston on August 15. The board promises all sorts of enticements particularly the £2. 7million retractable floodlights at Lord’s which will be used on Wednesday when the holders the Middlesex Panthers (note the name change) play the Kent Spitfires but across the counties there is a worry that a tournament breathed new life into cricket is in danger of running out of puff. Test cricket was given a decent jolt by the number of seats which remained empty at Chester-le-Street and Gloucestershire had to employ a buy-one-get-one-free deal to shift all the tickets for yesterday’s one-day international at Bristol and many counties are clinging to promises of increased sales for the later stages of the Twenty20 Cup.
Hoping to turn books into blockbusters
Los Angeles Times
Stine and Rick Riordan’s “Percy Jackson and the lympians. The studios want to be ready when a gaping hole opens in the family movie market: In 2011 “Harry Potter” the second-highest-grossing movie franchise in history will end with its eighth installment “Harry Potter and the Deathly Hallows: Part II. ” The first five Potter films have generated $4. 4 billion in global box-office receipts and billions more from DVD and merchandise sales. As the recession forces studios to make fewer pictures a new generation of movies based on popular children’s books is emerging as a keystone of the studios’ strategies. With built-in “brand awareness” — widely known stories that have broad audience appeal — family films represent a safer bet than many of the big-budget movies that have been made for young adult and teen audiences over the last decade. “There’s an attraction to having global interest and appeal to as many quadrants as possible male and female young and old” said Alan Horn chairman of Warner Bros.