The News Review:
- P&G Shares Continue Fall Day After 4Q Sales Declines
- radioshack Pushes Phones To Try To Rejuvenate Image Sales
- BMW Daimler see July deliveries decline
- Why Free E-Books Are Marketing Genius
- TAX will go on Holiday
P&G Shares Continue Fall Day After 4Q Sales Declines
CNNMoney.com
’s (PG) stock extended its downward slide as concernspersisted about the company’s sales outlook and pricing strategy. P&G’s results were also a contrast with those of Unilever N. (UN) which onThursday reported a 2% rise in second-quarter volume. Unilever was helped byamong other factors promotional spending and price cuts.
radioshack Pushes Phones To Try To Rejuvenate Image Sales
Wall Street Journal
(RSH) should call itself the PhoneShack. The electronics chain based in Fort Worth Texas struggling with a less-than-hip image and slumping sales sees the still-growing wireless business as a key to its turnaround. As such cellphones are likely to dominate RadioShack stores in an effort to drive foot traffic. Its marketing campaign kicked off this week emphasizes phones and pushes “The Shack” as a new product-neutral nickname dropping the reference to a gadget that hasn’t resonated with people in a decade. ne of the campaign’s TV spots says “The Shack sells more phones than.
Related from Harmonyriley: Broadcom Pushes Multimedia in Desktop Phones
BMW Daimler see July deliveries decline
The Associated Press
Sales of Smart compact cars declined particularly sharply in July falling 16 percent to 10400. Daimler said that despite difficult market conditions its new Mercedes E-class sedan was being well received. “We have delivered more than 40000 units to customers since the market launch in spring” Klaus Maier a Daimler sales and marketing official said. Daimler also said Germany and other key European markets were beginning to show signs of sales stabilization and that positive sales momentum would come in future from new highly efficient and high-volume engine variants such as the C-Class. Rival BMW said sales at its main BMW brand declined 15 percent last month to 90597 cars from 106466 in July 2008. nly the Mini brand was able to post a slight increase. Its deliveries edged up 0.
Why Free E-Books Are Marketing Genius
ChannelWeb
“The Angel Experiment” was originally released in 2005 and its free e-book release may have been timed to generate some buzz for the movie version due next year. And that is exactly the point. The idea of giving away the e-books is to boost the sales of others which usually cost about $10 online. Most e-books are sold through Amazon. com although rivals such as Sony and Barnes and Noble also sell them. Amazon includes the free titles on the Kindle best-seller list while Sony does not include those on its list choosing instead to differentiate between paid and unpaid downloads. Publishers seem hesitant to embrace the free model entirely fearing that the lower priced editions will take away from sales of hardcovers and paperbacks.
TAX will go on Holiday
Dubuque Telegraph Herald
Stakes are even higher for businesses in light of the economic recession that has lead to a 10 percent decrease in retail sales over the past year according to the US Census Bureau. Kohlmann said sales have not declined drastically at the mall but they are not free of the recession’s effects. "We are maintaining sales numbers while costs continue to rise" the marketing director said. "We hope that this will help bring people in. It helps the economy and the local stores as well.