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More Articles about Sales: |
Peak Performance - What You See Is What You Get!
Oriente, The Coach, is the founder of PowerHour® a professional business coaching/recruiting service and the author of SmartMatch Alliances. He has spent 17,500 hours [since 1995] delivering customized training, by telephone, in leadership, traditional/Internet marketing and sales for fast growing sales companies and entrepreneurial businesses worldwide. Want to hear more about this important topic or ask some additional questions? Fax a note on your letterhead to 435-615-8670 or send an E-mail to ernest@powerhour. A heart surgeon can apply a little pressure in a small area and get giant results. The same thing will happen for your sales team when they see the results of focusing on their key prospects.
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9 Packaging Problems That Lose Sales
There are a lot of old brands that are repackaging their image. Ensure you have the appropriate package size for the retail
outlet.
Old brands have been revitalized with new and updated packaging.
Old brands can lose favor with the consumer simply because they
look old. Remember when the Pillsbury
Dough Boy went on a diet? Just kidding, but he did get slimmer
and trimmer in his image.
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Breaking the Ice and Winning Over the Client
When it comes to speaking about your product and your service, it is your confidence and belief in your product that does most of the selling. It may be basic Knowledge that one should listen and not talk too much, but in our exuberance to sell we often forget to listen. Listening to what your client has to say is extremely important. When paying attention to conversation, you learn a lot about the potential client. Therefore, a good rule of thumb is to listen more, talk less and glean the knowledge that will help you understand the prospect's goals, concerns and overall needs.
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Breaking Through The Comfort Zone Barrier
Clients have included Sears Optical, Eastman Kodak, IBM, Service Linen Supply, Bank One, Jefferson Wells International, and Wal-Mart to name a few. What lies behind us and what lies in front of us, pales in significance when compared to what lies within us. To obtain dozens of ideas, proven methods, and field-tested systems to help you overcome your own Comfort Zone Barrier, check out my new book, Organizing For Sales Success at. Set your goals and program your mind for success through positive affirmations and positive attitudes. So start today to break through your individual barriers.
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Everything in Life is Selling
Treat Customers how you want to be treated. Your own house will be crammed full of things which you could not justify on price alone - your customers are the same. Most customers buy things without comparing them. Most unsuccessful salespeople stop contacting customers on the occasion just before the one on which they buy. Understand that Customers will buy 'expensive' when appropriate.
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Why USPs Dont Work
You could end up spending inordinate amounts of money on research, product/service development and branding without ever really attaining a true USP. Finding an under-serviced niche in your market. He was entrenched with a belief that he'd seen it all before - this usually limits a person's ability to learn anything new. Now, I'm known for my ability to step right beyond the BS and for my edgy and sometimes dangerous manner with textbook marketers, but he was a delegate, so I swiftly moved on so that he could save face. He hadn't even defined his target as a type of business let alone pin-pointed an individual.
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The "Write" Way to More Sales
The fact is that your prospects, your customers, and even the community judge you and your dealership based on the written documents you put out to the world. Before you know it, your customers will be unable to resist your written messages, and your sales figures will soar. Sales letters riddled with errors, advertising copy that is boring, and media announcements that ramble on for pages send the message that you're careless, uncreative, and possibly incapable of delivering quality service. You'll catch more errors when you look at the individual elements of your document instead of focusing on the overall content. By treating each sentence as a stand alone unit rather than as part of a flowing document, your brain will perk up and not be anticipating the next memorized line.
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