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Gatekeepers
He'll turn it over to her anyway, so you might as well start with her. He used a very snooty, condescending voice. Since this is my first day, you must be a very important person. I began doing work with this company about 2 months later. For some reason you have been taught to view the person answering the telephone as a deterrent to getting where you want to get.
Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing
Not a one of your prospects is getting paid to read your letter. Thou Shalt Use A Comma In Your Salutation, Indent Your Paragraphs And Avoid Like The Plague Long Drawn Out Sentences. You should strive to give your letter a personal look and feel. And the more interesting, dramatic or intriguing you make your copy leading up to that point the better the odds are that your reader will keep reading. If a page ends in mid-sentence the natural tendency is to go to the next page to complete the sentence.
Five Deadly Sales Letter Mistakes
Not one of your prospects is getting paid to read your letter. Thanks to you, we are the only district in our region to experience any type of retail growth. So you go through your thick packet of glowing testimonials and find a statement that speaks directly to the prospect's concern. Tell A Success Story - As a salesperson you know that stories sell. It's from a letter I wrote for a broker at a commercial real estate firm and this is exactly how the letter opens.
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