How Improve Conversion Rates
Also if there is any industry standard conversion rate (especially for the sales conversion rate), compare your rate to the industry standard. Put it near the top, at the middle and near the bottom of you sales page. Information like warranties, guarantees, shipping costs, testimonials, return policies, after sales service, support service etc. If you offer free shipping indicate this at your home page and prominently on your sales page. Or you can calculate how many visitors you sent to the merchant's site and how many converted (that is, resulted into sales.