Revenue Growth Through Alliances
Once an alliance has been initiated, responsibility for its success shifts from the strategists, deal makers, and top executives to the champions, alliance managers, and liaisons who seldom received any training to accomplish their task. They build broad connections between many people at many organizational levels. Partners become both teachers and learners. The alliance partners develop linkages and shared ways of operating so that can work together smoothly. Without it, the alliance will never hold together.
